I've been able to find the following so far:
SAMPLE 1
Period length: 14 days
Requests: 185,000
Impressions: 73,000
Fill rate: 40%
CTR: unknown
eCPM: $4.55
Revenue: $331.94
Projected monthly revenue: $711.30
SAMPLE 2
Period length: 14 days
Requests: unknown
Impressions: 23,500
Fill rate: unknown
CTR: unknown
eCPM: $8.46
Revenue: $200
Projected monthly revenue: $428.5
- Requests: Number of times an add starts loading
- Impressions: Number of times an add completes loading
- Fill Rate: Impressions/Requests
- Click-through ratio (CTR): Clicks/Impressions
- Effective cost per thousand ad impressions (ePCM): [earnings/ad impressions] * 1000
PLEASE, if you are a developer running Ads, post your statistics. Thanks!